Privacy Policy

1) Who We Are

This Privacy Policy applies to the website and services provided by Local Plumber London. We provide emergency and booked engineering services across Greater London and nearby areas.

If you have any questions about this policy or your personal data, contact us at office@localplumberlondon.co.uk.

2) What Data We Collect

Depending on how you interact with us, we may collect:

Contact details: name (if provided), phone number, email address

Location details: postcode, area, and address (if provided)

Booking details: preferred visit time, notes about the issue (if provided)

Call data: call time, call duration, caller ID (where available), call recordings (if enabled)

Website usage data: pages visited, device/browser info, approximate location (e.g. city/area)

Marketing data: ad click identifiers (e.g. GCLID), UTM parameters, referral source

We only collect data that is necessary to respond to your request, arrange an engineer, and improve our service.

3) How We Use Your Data

We use personal data for the following purposes:

To answer enquiries and arrange an engineer visit

To provide quotes, confirm availability, and deliver services

To contact you about your booking or service request

To improve our website, service quality, and customer experience

To measure marketing performance (e.g., calls from ads)

For security, fraud prevention, and compliance

We do not sell your personal data. We do not use your data for unrelated purposes.

4) Legal Bases (UK GDPR)

Under the UK GDPR, we process your data only when we have a legal basis to do so, such as:

Contract: to provide the service you requested or take steps at your request

Legitimate interests: to operate our business, improve services, and prevent fraud

Consent: where required (e.g. certain cookies or marketing preferences)

Legal obligation: when we must comply with legal or regulatory requirements

5) Cookies & Tracking

Our website may use cookies and similar technologies to make the site work properly, understand performance, and track calls or enquiries from marketing campaigns.

Essential: required for core functionality

Analytics: to understand how visitors use the site

Marketing: to measure advertising performance (e.g. call tracking, click IDs)

You can control cookies through your browser settings. Disabling some cookies may affect site functionality.

6) Call Tracking & Telephony

We may use call tracking to connect calls to our advertising campaigns and improve customer service. This can include dynamic phone number insertion and call analytics.

If call recording is enabled, recordings may be used for training, quality assurance, and dispute resolution.

7) Who We Share Data With

We may share data with trusted service providers that help us run our business (for example, telephony providers, website hosting, analytics, and customer management systems).

These providers are only permitted to process data on our instructions and must keep it secure.

We may disclose personal data if required by law or to protect our rights and customers.

8) Data Retention

We keep personal data only as long as necessary for the purposes described in this policy, including to provide services, maintain records, resolve disputes, and comply with legal obligations.

9) Security

We take reasonable technical and organisational measures to protect your personal data from loss, misuse, unauthorised access, and disclosure. No method of transmission or storage is 100% secure, but we work hard to maintain appropriate safeguards.

10) Your Rights

Under UK GDPR, you have rights including:

Access to your personal data

Correction of inaccurate data

Deletion (in certain circumstances)

Restriction or objection to processing (in certain circumstances)

Data portability (in certain circumstances)

Withdraw consent (where processing is based on consent)

To exercise your rights, email us at .

11) Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites. Please review their policies separately.

12) Updates to This Policy

We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes. The latest version will always be available on this page.

Last updated: 2025-01-13

How we collect, use, and protect your personal information

This Privacy Policy explains what personal data we collect when you use our website, call us, or request a booking, and how we use it to provide plumbing, drainage, boiler & gas, and electrical services across Greater London.